Monthly Archives: October 2011

How Print Brokers Can Sell More Printing

Posted on October 31, 2011 by Sina Lite

More and more print brokers today are looking for ways to expand their customer base and beef up their bottom lines. Many are overwhelmed, struggling to come up with unique ways to attract more customers. Tweet

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Creating a Winning Print Broker Business Plan

Posted on October 28, 2011 by Sina Lite

The purpose of a print broker business plan is to help secure financing from a bank or other financial institution and also to have an official printed document which concretizes your goals, dreams and business aspirations. Tweet

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The Magic of Seasonal Selling for Print Products

Posted on October 26, 2011 by Sina Lite

Holiday seasons are a perfect opportunity to sell your customers printing products they can use to promote themselves during the holidays, reward loyal customers and announce special events, showings and sales. To stand out from the crowd, print brokers and … Continue reading →

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How to Sell More Variable Printing

Posted on October 24, 2011 by Sina Lite

To sell more variable printing, print brokers and printing salesman must understand the mechanics of how variable printing works and why it is such a powerful sales medium. Variable printing uses the power of database information to personalize marketing messages … Continue reading →

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The Power of Using Pocket Folders to Sell

Posted on October 21, 2011 by Sina Lite

Pocket Folders are used as tools for business presentations with clients to aid in the sales process. As print brokers and printing salespeople you can impress your clients by proudly showcasing your product or service offerings using pocket folders. You … Continue reading →

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The Most Successful Marketing Strategy for Print Brokers

Posted on October 19, 2011 by Sina Lite

One of the advantages of being a print broker is that you can use your product and service to sell itself to prospective customers. Direct marketing remains one of the most successful marketing strategies for print brokers. Even in this … Continue reading →

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How Print Brokers Can Sell More Postcards

Posted on October 17, 2011 by Sina Lite

Postcards have been an essential part of print brokers and printing salespeople’s marketing tool kit for decades. They’ve brought thousands of dollars to businesses that use them properly. To sell more postcards you’ll need to know the 10 advantages of … Continue reading →

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Secrets of Starting a Successful Print Broker Business

Posted on October 14, 2011 by Sina Lite

Technology has changed the printing industry forever. Today every office and most homes have laser and four color digital printers which churn out quality never imagined before except from large industrial printing presses. Yet, technology has also broadened the industry, … Continue reading →

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Marketing 101 for Print Brokers

Posted on October 12, 2011 by Sina Lite

Consider these two questions: What was your motivation for going into business for yourself and where do you want your business to be in the next 5 years? Consider these because there is an old adage – “If you don’t … Continue reading →

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How and Why to Sell Digital Printing?

Posted on October 10, 2011 by Sina Lite

Today as a printer or print broker you can’t just sell your products. The fact that most businesses today have 4-color copy machines and laser printers means that the market for printing and print brokering has changed. Today we need … Continue reading →

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